Mississippi Arts and Entertainment Experience: More than just a museum

Published 2:00 pm Friday, March 4, 2016

Part of Profile 2016

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Some things are worth waiting for, and one of those things is the Mississippi Arts and Entertainment Experience.

And while it might fall under the classification of a museum, it won’t be like most museums.

Not only will it be revolutionary because nothing like it exists in the country, but it will be evolutionary as well.

It will expose visitors, students and adults alike to Mississippi icons in the fields of music, literature, design, performing, visual and the culinary arts.

These icons — whose influence spans the globe — will be brought to life with the latest in digital technology. With the technological innovation inside this nearly $50 million facility and a mobile app for distance learning, students, teachers, families, artisans, and international visitors will have an “Experience” like no other.

   The October groundbreaking for the MAEE was the culmination of a decade-long effort to build a world-class museum in Meridian.

East Mississippi Business Development Corporation Chairman and the MAEE’s architect, Bob Luke, said the target date to open the $50 million facility is November 2017.

   “We have a window of 18 to 24 months for construction,” Luke said. “Yates (out of Philadelphia) is the construction manager. We feel it will be completed by November 2017. That is a very important date because it is the bicentennial of Mississippi’s statehood. It’s never been celebrated, but it will be a great day when this Mississippi Arts and Entertainment Experience opens to celebrate it.”

  Cybelle Jones, Principal of Gallagher & Associates in Washington, D.C., the design firm hired for the project, said MAEE will be more than a typical museum.

  “This won’t be a traditional museum,” she said. “The Mississippi Arts and Entertainment Experience is going to be totally immersive, media driven, hands-on, interactive. It will be an invigorating experience for visitors. What is so special about Mississippi is going to come out. The Mississippi story about these artists is what this experience will be about. Their photography, their paintings, their songs, their theater, will come to life in a different way.”

Jones’ group designed the renowned World War II Museum in New Orleans, the B.B. King Museum in Indianola and the Grammy Awards Museum in Los Angeles.

   Once completed, the two-story, 58,500 square foot facility is expected to draw between 125,000 to 150,000 visitors to downtown Meridian a year. City and state officials agree it will be a magnet that will help Meridian grow and serve as a gateway to the rest of the state.

   “There is such an excitement over this, you could feel it in the room,” U.S. House Rep. Gregg Harper. R-Miss., said. “It is something really special. This is not just for Meridian but for the entire state to give people around the world an opportunity to see the influence Mississippi has had on the arts whether it is music, literature, or artists of all stripes.This is a remarkable state that has influenced the arts and this will showcase it.”

Lt. Gov. Tate Reeves said the MAEE will benefit the entire state.

   “While this is located in Meridian and east Mississippi, this is a Mississippi project,” Reeves said. “It is going to be fantastic for all of the state. The biggest challenge we have in Mississippi is in economic development and tourism. It’s convincing people to come here once. If they come here once they tend to like what they see. It’s going to be a venue that people from all over the world can come here and then go to other places in Mississippi like the Delta and learn about B.B. King or go to Tupelo and learn about Elvis Presley. It is fantastic opportunity for Mississippi.”

   Mississippi Development Authority Deputy Director Mike McGrevey said the museum will be a economic driver for Meridian.

   “Clearly this is a catalyst for economic development and its going to serve as  an important part of the infrastructure in terms of being a magnet to bringing in additional industry,” McGrevey said.

  MAEE Board President Tommy Dulaney said the center will do wonders for Meridian.

   “It was fabulous,” Dulaney said. “People got to see Cybelle’s presentation and what this thing is going to look like and that’s the important part. Certainly the experts have said we could have 185,000 visitors in the first year and then level out at 150,000. It’s going to fill up hotel rooms, restaurants and people will spend money here. Meridian will really get a benefit from it.