Cellular South renames itself ‘C Spire Wireless’
Published 8:58 am Friday, September 23, 2011
Cellular South, the country’s largest privately held cellphone company and the eighth-largest overall, on Thursday said it’s changing its name to “C Spire Wireless” as part of a revamping of its image.
The company provides service in Mississippi and four surrounding states, and has invested in a right to use airwaves that would let it cover most of Tennessee and Alabama. It has just over 1 million subscribers.
The Ridgeland, Miss., company said the name change will take effect Monday. It’s also launching a campaign to “personalize” its services for customers, by setting up a rewards program and providing recommendations for phone applications.
