East Central Community College will launch an all-new Marketing Management Technology program in August, offering students hands-on training for careers in sales, advertising, digital marketing, public relations and management.

 

With limited seats available, college officials are encouraging interested students to enroll as soon as possible.

 

The two-year program leads to an Associate of Applied Science degree, with opportunities to earn stackable career and technical certificates along the way. Courses include Principles of Marketing, Personal Selling, Advertising, E-Commerce, Digital Media Applications and Consumer Behavior, providing students with a foundation in business and marketing strategies.

 

“The marketing industry is rapidly evolving, especially with the growth of digital platforms,” said Cody Spence, director of Career and Technical Education. “This program is designed to prepare students for in-demand careers, whether they are entering the workforce

or advancing in their current jobs.”

 

Students will gain experience in entrepreneurship, event management, human resource principles and merchandising math, ensuring they are well-prepared for mid-level management roles. The program also includes work-based learning opportunities to help students build real-world experience before graduation.

 

ECCC’s Marketing Management Technology program is open to new and returning students and is pending approval by the Southern Association of Colleges and Schools Commission on Colleges.

 

For more information or to enroll, contact Janet Estes, Career Technical Education navigator, at jestes@eccc.edu or 601-635-6299.