Loeb’s to host Style Your Sole

Published 8:30 am Wednesday, July 14, 2010

    Want to add a little of your soul to your soles?

Newsletter sign up WIDGET

Email newsletter signup

    Loeb’s in downtown Meridian will host a TOMS Style Your Sole event where after you purchase a pair of the popular lightweight canvas shoes, you can use them as your blank canvas to create one-of-a-kind footwear.

    “This is our first time to hold a Style Your Sole event,” said Robert Loeb, store owner. “If it’s as successful as we hope it will be, maybe we’ll be able to do it again next year.”

    In addition to the excitement of designing your own shoes, each participant will walk away feeling they were part of something special through TOMS Shoes’ One for One movement.

    In 2006, TOMS founder Blake Mycoskie befriended children in Argentina while traveling there and found they had no shoes to protect their feet. Wanting to help, Mycoskie created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need, One for One.

    Several months later, the American traveler returned to Argentina with a group of family, friends and staff later that year with 10,000 pairs of shoes made possible by TOMS customers. As of April, TOMS has given more than 600,000 pairs of shoes to children in need through its One for One movement.

    The shoes are available in women and men styles. Paints, glitter, buttons, beads and other materials will be available for customers to put their creativity on their shoe canvas. No materials are off limits – participants are only limited by their imaginations.

    And for those who might need a  little help getting started – or who would rather someone else bring their creativity to life for them – Meridian artist Charlie Busler will be on site to assist.

    “This is really a great cause and we’re fortunate to have this opportunity to be a part of it,” Loeb said.

Want to go?

    • What: Style Your Sole

    • When: Friday, July 23, from

3 p.m.-6 p.m.

    • Where: Loeb’s, 2209 Front St.

    • Information: (601) 482-4004