special to The Star
Guitar-aficionado authority Premier Guitar magazine has featured Meridian native Hartley Peavey and Peavey Electronics as the cover story of its January issue.
The article traces the origins of Peavey Electronics and celebrates its history of innovation, including the launch of its new Meridian-based amplifier custom shop.
“There probably isn’t an electric guitar player on the planet who can’t relate to a piece of Peavey equipment,” writes Premier Guitar’s Joe Coffey in the extensive cover feature. “Whether your measurement is longevity, innovation or sheer production volume, Peavey emerges as a candidate to be memorialized in rock.”
Premier Guitar visited Peavey’s Meridian headquarters in August 2008 as the company prepared the second phase of its award-winning custom shop, which will launch worldwide at the NAMM (International Music Products Association) trade show in Anaheim, Calif., Jan. 15-18. The Peavey Custom Shop allows musicians to design one-of-a-kind musical instruments from more than 17 million color and feature options online, and even upload custom graphics to personalize their masterpieces. Peavey won Best In Show honors at the Summer 2007 NAMM show
and a nod from creative-software giant Adobe® Systems for its innovative work.
In the feature, Peavey discusses his storied rise from a one-man operation to international juggernaut, including how new innovations like the company’s lauded ReValver™ amp-modeling software are leading the music industry in brave new directions — and how where ReValver allows players to design custom amps in the virtual world, the Peavey Custom Shop’s new 19th Street Amp Shop allows musicians to design the real amplifier of their dreams.
“We are going to revolutionize guitar amplification,” Peavey said. “Players will be amazed at the power that I’m going to put in their hands.”
Commented Premier Guitar publisher Trent Salter, “We celebrate the luthiers and builders in this industry as much as we do the players. Hartley built his company on a proven basic philosophy: quality gear at a fair price. Now over four decades later, technology has changed but Hartley’s basic principles have not. Many of us have a long term gear connection to Peavey, and chances are, the idea of ‘quality gear at a fair price’ has something to do with it.”
To read the full article, please visit your local newsstand or view the online edition at http://digital.premierguitar.com/premierguitar/200901/.
Gifted with a technical mind and a spirit for innovation, Hartley Peavey’s tenacity, ingenuity and self-determination are the roots of his success. As sole owner, visionary and catalyst of Peavey Electronics, Peavey is responsible for more than 180 patents in the way we hear and make music. Peavey also bridged the vintage and modern eras in guitars by adapting CNC computer-controlled machinery to the guitar-manufacturing process.
Peavey is a member of the Rock Walk of Fame, Vintage Guitar Hall of Fame and Mississippi Musician’s Hall of Fame, and has received multiple Presidential “E” Star Awards, the Senatorial Medal of Freedom, the National Literacy Honors Award and the inaugural manufacturer’s Lifetime Achievement Award from Guitar Player. Peavey is also the subject of The Peavey Revolution: The Gear, the Company and the All-American Success Story, published by Backbeat Books.
Local News
Related Photos
Discussion
Premier Guitar magazine celebrates Peavey's history with cover story
- Local News
-
-
High Honor
The flowers and balloons Crestwood Elementary School Principal Kimberly Kendrick received at school Monday were not an early Valentines' Day gift.
Kendrick has been named Meridian Public School District's 2012 Administrator of the Year – an announcement that both surprised and wowed the 17-year veteran educator when made by MPSD Superintendent Dr. Alvin Taylor. -
Master Dance Class
-
Digital system promises better communication
Hopefully in the near future you won't hear someone in the emergency services ask over the radio, "Can you hear me now?"
A digital communications system, one which is being pushed by the Federal Communication Commission (FCC), is a few months away and, in some cases, is already in the testing phase in Lauderdale County. -
Inmate escapes custody
Mississippi Department of Corrections officials said Monday afternoon an inmate escaped from custody Friday and is still being sought.
Officials said Johnny Hall Jr. escaped from two Wilkinson County Correctional Facility officers’ custody while being escorted from his father’s wake at the Picayune Funeral Home in Picayune. Preliminary information indicates Hall left the officers and jumped into a waiting black vehicle with a white female driver. -
Citizen’s Police Academy begins today
The work law enforcement conducts on a daily basis is often misunderstood by the general public.
Officials at the Meridian Police Department developed a program to inform and educate citizens on what police do in serving and protecting the population. The program, The Citizen's Police Academy, has been gaining speed for a couple of years since it was first offered. Officials said it shows residents are interested in police work and how it is conducted. - Woman: decongestant brought meth charge in Alabama
-
Star Of The Week: Dominique Goodwin-Jenkins
-
SoMiSPO brings steel drum rhythms to MCC
-
About face
Nothing is forever in the military and after a months-long battle to secure a C-27J Spartan flying mission and its field training unit at Key Field and the 186th Air Refueling Wing, it seems all of that is flying the way of the KC-135 tankers that used to fill the skies over Meridian.
- Marriages & Divorces: Sunday, February 5, 2012
- More Local News Headlines
-
Former Komen Exec Defends Funding Cut
Skip the Coffee Cup and Inhale Your Caffeine Fix
Calif. Gay Marriage Ban Ruled Unconstitutional
Jury Selection for Ex-UVa Athlete Enters 2nd Day
Raw Video: Giants Celebrate Another Super Bowl
Cab Driver Helps Wis. Family Escape House Fire
Greek Leaders Seek Deal As Bankruptcy Looms
Bernanke: Recovery Depends on Consumer Spending
Staff Removed at LA School During Abuse Probe
Eastwood in Super Bowl Ad 'Compassionate'
Stranded Fishermen Rescued From Bay of Green Bay
Analyst: Outside Troops Won't Intervene in Syria
Police: Father Planned Deadly Fire for Some Time
US, UK Pressure on Syria; More Homs Violence
Raw Video: Mass Killer Wants Medal, Freedom
Court Strips Contador of Tour De France Title
Runaway Goat Leads Police on Wild Chase
And the Winner for Best Super Bowl Ad Is...
Romney Latest Poll to Join Let-me-explain Club
