Anderson Hospital reaffirms values with new brand

Local News

Discussion

September 13, 2009

Anonymous The Meridian Star Sun Sep 13, 2009, 12:24 AM CDT

from staff reports

Jeff Anderson Regional Medical Center is embarking on the next stage in its long history with a new corporate identity.

The recent changes include a new name – the hospital will operate as Anderson Regional Medical Center – and new logo. Officials with Anderson say a Branding Task Force comprised of employees at every level has been at work on the effort since May.

"This has been a very deliberate and thoughtful process for everyone involved," said Jan Farrington, a member of Anderson's board of directors, who also sat on the task force.

"We felt it was important to revisit Anderson's roots — what made us who we are today — and visually illustrate our values, vision and overall mission in a pleasing, dynamic way. I believe, as does the rest of the board, that this new logo perfectly captures the spirit and integrity of Anderson."

The graphic components of the new logo reflect the Anderson core values – values that were and remain the building block of its foundation since 1928. The stately green shield represents its long history and role as protector of those weakened by sickness in the community; plus, a reference to the family crest of the Anderson family. The red medical cross is a beacon known internationally as a symbol of medical care; and the white cross illustrates the compassion and reverence for every human life. Finally, the three waves represent the healing waters of life and the three foundations of our success –our physicians, clinical caregivers and support staff.

“This new name and logo reflect the broadening of the Anderson brand with an eye to the future and a vision for the next 80 years of growth and evolution within our industry,” said Anderson President and CEO William Casey.

“This is part of a strategy to further enhance and, in fact, solidify Anderson’s place as the premier health care provider in our region.”

Anderson officials held town hall-style meetings over two days in August to launch the brand to their 1,300 employees and explain the meaning behind the new logo and reasoning behind the new name.

According to Marketing Director Ann Weddington, during the next several weeks major external signage will begin to reflect the new brand. This process will be completed by the end of the year.

Text Only

Local News

Woman: decongestant brought meth charge in Alabama
February 6, 2012
Star Of The Week: Dominique Goodwin-Jenkins
February 6, 2012 1 Photo
SoMiSPO brings steel drum rhythms to MCC
February 6, 2012 1 Photo
About face
Nothing is forever in the military and after a months-long battle to secure a C-27J Spartan flying mission and its field training unit at Key Field and the 186th Air Refueling Wing, it seems all of that is flying the way of the KC-135 tankers that used to fill the skies over Meridian.

February 5, 2012
Marriages & Divorces: Sunday, February 5, 2012
February 5, 2012
Evidence bringing message of compassion
Several workshops and performances are available to the public this week, all centered around Evidence, A Dance Company, scheduled to take the MSU Riley Center stage on Friday.

February 5, 2012 1 Photo
Darlene Harrison has 25,000 reasons to love Friday the 13th
Friday the 13th has turned out to be a very lucky day for Darlene Harrison.

February 5, 2012 1 Photo
Voter registration deadline nears for primary
February 4, 2012
Teen charged with robbery, kidnapping
February 4, 2012
Students attend S2S training
Representatives from Naval Air Station Meridian and Northeast Lauderdale High School recently attended the Military Child Education Coalition (MCEC) Student-2-Student research-based training held in San Antonio, Texas.

February 4, 2012 1 Photo
More Local News Headlines

Local News

Search Results

Discussion

Anderson Hospital reaffirms values with new brand

Site Map

Contact Us