from staff reports
Jeff Anderson Regional Medical Center is embarking on the next stage in its long history with a new corporate identity.
The recent changes include a new name – the hospital will operate as Anderson Regional Medical Center – and new logo. Officials with Anderson say a Branding Task Force comprised of employees at every level has been at work on the effort since May.
"This has been a very deliberate and thoughtful process for everyone involved," said Jan Farrington, a member of Anderson's board of directors, who also sat on the task force.
"We felt it was important to revisit Anderson's roots — what made us who we are today — and visually illustrate our values, vision and overall mission in a pleasing, dynamic way. I believe, as does the rest of the board, that this new logo perfectly captures the spirit and integrity of Anderson."
The graphic components of the new logo reflect the Anderson core values – values that were and remain the building block of its foundation since 1928. The stately green shield represents its long history and role as protector of those weakened by sickness in the community; plus, a reference to the family crest of the Anderson family. The red medical cross is a beacon known internationally as a symbol of medical care; and the white cross illustrates the compassion and reverence for every human life. Finally, the three waves represent the healing waters of life and the three foundations of our success –our physicians, clinical caregivers and support staff.
“This new name and logo reflect the broadening of the Anderson brand with an eye to the future and a vision for the next 80 years of growth and evolution within our industry,” said Anderson President and CEO William Casey.
“This is part of a strategy to further enhance and, in fact, solidify Anderson’s place as the premier health care provider in our region.”
Anderson officials held town hall-style meetings over two days in August to launch the brand to their 1,300 employees and explain the meaning behind the new logo and reasoning behind the new name.
According to Marketing Director Ann Weddington, during the next several weeks major external signage will begin to reflect the new brand. This process will be completed by the end of the year.
Local News
Anderson Hospital reaffirms values with new brand
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Morning update for Wednesday, May 30, 2012
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